Privacy Policy

1. Who We Are

This Privacy Policy applies to information collected through our website at charlottelifttrucks.com and any related forms or communications.

2. Information We Collect

We collect the following personal information when you submit a request through our website:

• First and last name
• Business name and company information
• Business phone number
• Work email address
• Equipment needs and preferences
• Any additional details you voluntarily provide

We also automatically collect certain technical information when you visit our site, including IP address, browser type, pages visited, and referring URLs through cookies and analytics tools.

3. Cookies & Analytics

Our website uses the following tracking technologies:

• Google Analytics (GA4) — tracks website visits, user behavior, and traffic sources
• Google Ads (AW-18050033434) — conversion tracking and remarketing pixels to measure ad performance and show relevant ads to past visitors
• Google reCAPTCHA v3 — spam and bot prevention on our forms

You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. You can manage cookie preferences through your browser settings.

4. Remarketing & Advertising Pixels

We use Google Ads remarketing to show advertisements to users who have previously visited our website. This means that after visiting charlottelifttrucks.com, you may see our ads on other websites or Google properties. These ads are served using cookies placed by Google.

To opt out of personalized advertising, visit google.com/settings/ads or the Network Advertising Initiative opt-out page at optout.networkadvertising.org.

5. How We Use Your Information

We use the information you provide to:

• Match your equipment request with qualified independent local service providers
• Contact you regarding your request via phone, text, or email
• Improve our website and services
• Comply with legal obligations
• Measure and optimize our advertising campaigns

6. Third-Party Lead Sharing

We do not sell your personal information to unrelated third parties, data brokers, or marketing lists. Sharing is limited solely to service providers relevant to your equipment request.

7. SMS / Text Message Communications

By providing your phone number and submitting our form, you consent to receive text messages (SMS/MMS) from Charlotte Lift Trucks and participating service providers regarding your equipment request, including via automated technology. This consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.

To opt out of SMS communications at any time, reply STOP to any text message. For help, reply HELP. See our SMS Terms & TCPA Policy for full details.

8. Call Tracking

We may use call tracking technology to measure the effectiveness of our advertising campaigns. Calls to our listed phone number may be recorded for quality assurance purposes. By calling us, you consent to this recording. Call tracking data is used solely for internal analytics and improving our service.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by law. Lead data is typically retained for up to 24 months. You may request deletion of your data at any time by contacting us at hello@charlottelifttrucks.com.

10. Your Rights — Data Deletion Requests

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of communications at any time

To exercise any of these rights, contact us at: hello@charlottelifttrucks.com or call (704) 897-7605. We will respond within 30 days.

11. CCPA — California Residents

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information
• Non-discrimination for exercising your privacy rights

Do Not Sell or Share My Personal Information: Charlotte Lift Trucks does not sell personal information to third parties for their own marketing purposes. To opt out of lead sharing with service providers entirely, contact us at hello@charlottelifttrucks.com.

12. State Privacy Rights (VA, CO, CT)

Residents of Virginia, Colorado, Connecticut, and other states with applicable privacy laws have similar rights to access, correct, delete, and opt out of certain uses of their personal data. To exercise these rights, contact us at hello@charlottelifttrucks.com.

13. Children Under 13

Our website and services are intended solely for business use by adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at hello@charlottelifttrucks.com and we will delete it promptly.

14. Security

We use industry-standard security measures to protect your personal information, including SSL/TLS encryption on all form submissions. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of our website after any changes constitutes acceptance of the revised policy.

16. Contact Us

For any privacy-related questions or requests:

• Email: hello@charlottelifttrucks.com
• Phone: (704) 897-7605
• Address: 10850 Providence Rd #1315, Charlotte, NC 28277